P&G a quarter of the way through brand cull

P&G a quarter of the way through brand cull

Procter & Gamble is more than a quarter of the way through its plans to get rid of up to 100 of its brand and is now set to focus its marketing budget and innovation efforts on new personal care and beauty products..
Speaking on a conference call today (24 October) following the company’s results announcement, P&G boss AG Lafley said that over the past five quarters the…

P&G to jettison more than half its brands » Strategy

P&G slashed the number of sites it ran ads on by nearly 70% after brand safety scandal

Procter & Gamble sells 43 beauty brands for $12.5b

P&G to sell off Duracell battery business

P&G eyes Duracell, Braun in sweeping brand culling: sources

Procter & Gamble to shed up to 100 brands

Local News: Procter & Gamble to shed up to 100 brands; local effect uncertain (8/3/14)

P&G Looks to Lift Olay Sales With Fewer Choices on the Shelf - WSJ

P&G shareholders vote in landslide to cull supply-chain deforestation, News, Eco-Business

These Products Produce Most of P&G's Profits. Here's Why Investors Should Take Note.

Procter & Gamble Shows That Bigger Is Not Necessarily Better (NYSE:PG)

P&G Announces Third Quarter FY'23 Results

P&G Announces Fourth Quarter and Fiscal Year 2023 Results

Procter & Gamble, Coca-Cola, Unilever, and Pepsico digital priorities unpacked; Digital ads dominate, campaign integrations critical, silo busting, long-term transformation - but commerce trends shifting

P&G Announces First Quarter FY'23 Results