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Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

The company is rolling out new packaging, new flavors and a Super Bowl ad as it tries to enliven the recently acquired brand.

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

PLANTERS® Salted Peanuts, 4 Oz Bag - PLANTERS® Brand

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

PLANTERS® Unsalted Dry Roasted Peanuts, 35 oz jar - PLANTERS® Brand

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

Packaged-Food Companies' Revamp Efforts Fall Short for Investors - WSJ

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

Mr. Peanut devours his son in terrifying viral artwork

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

COCKTAIL PEANUTS: Go nuts for smart snacking with PLANTERS Cocktail Peanuts. Made with simple ingredients, these peanuts have a savory flavor and are

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

PLANTERS Salted Cocktail Peanuts, Party Snacks, Plant-Based Protein, 2.19 lb Jar

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

Nuts 'N More High Protein Peanut Butter Spread - Chocolate Maple Pretzel by Nuts 'N More - Affordable Nut Butter at $14.99 on BariatricPal Store

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

Kraft Heinz sells Planters brand to Hormel Foods - 5 Eyewitness News

Hormel goes nuts for Mr. Peanut: 'We see ourselves as a protein company

Mr. Peanut prepares to get roasted in his Super Bowl return